I'm a product designer and brand thinker. I make complex things feel human.
I've shipped interactive products where hardware meets software: touchscreens, physical sensors and real-time feedback, extended to mobile and desktop.
I work end to end: research, flows, prototyping, testing with users and handoff to engineering. I take problems from first research to shipped product, testing so the final experience feels obvious. Based in Boston, originally from Karachi. MFA from Boston University. Seven years in design, the last three focused on products, with a brand background that shapes how I build design systems.
I'm a product designer and brand thinker. I make complex things feel human.
I've shipped interactive products where hardware meets software: touchscreens, physical sensors and real-time feedback, extended to mobile and desktop.
I work end to end: research, flows, prototyping, testing with users and handoff to engineering. I take problems from first research to shipped product, testing so the final experience feels obvious. Based in Boston, originally from Karachi. MFA from Boston University. Seven years in design, the last three focused on products, with a brand background that shapes how I build design systems.
I'm a product designer and brand thinker. I make complex things feel human.
I've shipped interactive products where hardware meets software: touchscreens, physical sensors and real-time feedback, extended to mobile and desktop.
I work end to end: research, flows, prototyping, testing with users and handoff to engineering. I take problems from first research to shipped product, testing so the final experience feels obvious. Based in Boston, originally from Karachi. MFA from Boston University. Seven years in design, the last three focused on products, with a brand background that shapes how I build design systems.
